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I think what irks me most about this is the laziness in relying on user data as a means to sell advertising to fund their "services".

The writer poses the question "what's the alternative?" to this business model. My answer, "Stop being lazy about it and come up with a new model. I have."

It might work it, it might not, but we all have to keep trying if we don't want what there is now - and the implications.

We are uniquely positioned to come up with another avenue of generating revenue so it doesn't have to be this way.

I'm sure if you work at Facebook or Google you see no harm in gathering and cross-polinating the data, I can see the sheer power of what you can do must be quasi-orgasmical, and it must almost have a life of it's own. Just how much can you gather, from how many different methods? It's like a college project with no limits but it won't last forever, someone somewhere with something different, will come and take that crown, and maybe, just maybe, it won't be as clandestine as it is now.



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