All the chapters are available for free on Bob Kraut's website, I didn't realize that the book hadn't come out yet.

Link for the lazy: http://kraut.hciresearch.org/content/books

Supplementary material: the Onlinesmanship WIki http://onlinemanship.wikia.com/wiki/Onlinemanship

Curated by Theresa Neilsen Hayden, who at one time modded comments at BoingBoing. As a former forum mod myself, I can attest that there are LOTs of great crowd-hacking insights here.