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... fresh fruit and vegetables are actually quite expensive and far more difficult to keep than your average junk snack.

Great points - and, besides the expense, even having access to fresh fruits and vegetables can be difficult for some.

Unfortunately, I over-simplified my view, but parents are a huge influence in their kid's behavior and choices. And the analysis of a market changing to be more healthy is not new - Frontline investigated this several years ago:

"The investment analyses -- and there have now been three of them that I'm aware of: one from UBS Warburg, and J.P. Morgan in Great Britain, and another from Morgan Stanley in the United States -- all three of them say the same thing, that if people start losing weight, they're going to have to be eating less. Eating less is going to be bad for business, and it's going to be much worse for some businesses than others, so that if these food companies don't fix their product mixes to make healthier food products, and market them in a way that emphasizes the healthfulness of food products, especially those that are lower in calories, they're going to be left behind in this mass movement towards more healthful eating."[1]

[1] http://www.pbs.org/wgbh/pages/frontline/shows/diet/themes/th...



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