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> Companies such as Verizon Communications Inc., Comcast Corp. and AT&T Inc. are among interested parties, as well as buyout firms including Bain Capital Partners, KKR & Co. and TPG, the people said, asking not to be identified as the situation isn’t public.

So if it's not public, why are they making it public by talking to the press? What do people get in exchange for leaking information like this? I've always wondered.



Sometimes, help later. For example, an ex-Yahoo leaked information to Business Insider in exchange for positive coverage of the startup she was moving to. [1]

[1]: http://www.mercurynews.com/business/ci_28661223/ex-yahoo-emp...


Likely not quid pro quo, but rather "help me now and I'll help you later (with info before it hits press)".

In that way it's a bit like the lobbying dynamic.




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