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But here's the thing, even though they are purer and "better" in any objective measure they sell for a much lower price because people don't want them.

Diamond ring purchase is about status projection and having an "artificial" one screams low social status and is to be avoided at all cost.

I found that the hard/funny way while visiting Amsterdam and witnessing a woman choosing a diamond at bulk retailer.

When checking the beauty of the stone she clearly preferred the lab created one. Once informed that it was "artificial" and thus much cheaper she immediately changed her opinion stating that the "natural" one was much better and totally refusing the "artificial" one.

It's all about status.



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