As Nassim Taleb says, "the map is not the territory", just because you can say a lot of things are "kind of like a market", it does not, in any way, means that everything is a market, for example, higiene exists before market, nature exists before market, just because you can draw parallels it doesn't mean you've figured everything out. In the age of machines people wanted to think as if everything was like a machine, then in the age of systems they think everything is "just a system", then "everything is market".. This is faulty cognition, IMHO, in other words: fallacy.
Taleb may have repeated it, but the expression "the map is not the territory"[1] first appeared decades earlier in a paper by Alfred Korzybski[2], developer of the self-improvement movement known as general semantics[3].
