This is a mix of half-amusing misconceptions -- "Of course I'll spend eight minutes of my life watching your branded content" -- and details that advertisers should care about -- "I love the copy, but it feels off brand". Most of the pictures fall into the latter, and are very "inside baseball". Why would you expect "real people" to talk like that, or chastise advertisers for doing so? People who buy from Amazon don't care how many servers Amazon has allocated to recommend products to them, but Amazon engineers certainly care. People searching Google don't care about the inner workings of how MapReduce distributes the work over multiple servers.
This website feels like a bunch of immature complaints and useless mockery.
I think you're taking it way too seriously. The author clearly has a good grasp of advertising and why the statements being lampooned are necessary. Humor doesn't have to be derisive.
Mockery, perhaps, but not entirely useless, since it helps prick the myopia that's a persistent danger in any business which uses lots of jargon to discuss the ideal forms of execution.
Believe it or not, there are a number of exceedingly self-absorbed people in advertising. These are folks who actually do assume that clients and audiences take advertising's technical aspects as seriously as they do, and start thinking that they can use their client's money to communicate on this level when, in fact, they can't. What's worse is that they can get heated in meetings when more grounded people try to tell them otherwise. Circulating stuff like this is a fine way to rein them in gently.
I'm sure variations on this send-up are possible in any business that evaluates its own work according to generally obscure measures. It's just especially funny here, since it also uses stock-photography so well, which is a product of the same business, and a separate source of endless eye-rolling from people who have to work with it.
A big part of a marketer's job is projecting oneself into the role of a consumer. Jargon can become a distraction from understanding your audience, and this site is a healthy reminder of that.
This website feels like a bunch of immature complaints and useless mockery.