Because of what I do, I am on a lot of Windows 10 machines for the first time. I use chocolaty to push out all the apps needed for systems at work, or my VMs at home.

When you switch browsers for the first time, Win10 will ask like a whiny little bitch, "Are you sure you want to not use Edge? It's really nice."

An anti-Firefox ad on Win10 would not surprise me.