As someone who have worked in support for a long time, these may do the trick for a non-technical customer base that isn't interested in anything but 75% therapy and 25% problem resolution, but I state with conviction that most customers that come to you with a problem of a technical nature, and have the technical competence to understand the crux of the issue, will expect a technical and competent response. That's how you "stand out" in terms of support, because it's pathetically and amazingly rare.