I’ve always found it shocking (well not that shocking honestly after years at 10 person startups to 5,000+ people companies) that you get these folks who read “measure what matters” or some cherry picked Andy Grove stuff & decide “this will fix our velocity and other problems”.
Like no, hard no. OKRs are great, I personally love them but if your company has deeper issues a set of OKRs won’t help and likely hurt as it obfuscates the underlying issues that exist.
Most times they don't even read the books. They just stop at "what doesn't get measured doesn't happen." Great, that leads people to measure all sorts of stupid stuff like lines of code to production. Who cares if it isn't something that contributes to a thing that someone's going to use.
The last company I worked for had a problem with the service, it lost their clients money. Their solution was to make everyone in the management team read a 'business book' per week, and discuss it in weekly meetings.
Like no, hard no. OKRs are great, I personally love them but if your company has deeper issues a set of OKRs won’t help and likely hurt as it obfuscates the underlying issues that exist.