I really wanted to like Beyond Meat, but there's something about how it smells that seems... off... to me. I really want to go work there just to play with a GCMS and figure out what component smells bad to me and remove it.

Personally, I think the epitome of vegan meat replacement is Morningstar Veggie Breakfast Patties. most meat eaters I know who try them say "huh... this is pretty damn good for something that doesn't have meat in it"