Ask the same question: what if people don't like the local restaurant food (new chef puts too much salt) and they lost the patrons? Is that cancel culture? No. Cancel culture is when you want to close the restaurant for everyone when the owner's daughter refused to date you versus not eating there because you don't like the food, but you don't interfere with others eating there because they like the food. It's "I don't buy" vs "close them down".