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As a programmer this resume repells me, it is full of bullshit marketing terms and this appears to be the kind of guy who wants to earn top dollar just for being an important marketing guy who supposedly can do wonders, of which there are droves.


As a marketer, I feel exactly the same.


Just for the record, there are good marketers and bad marrketers; the good ones don't talk like that, and don't live their life around buzzwords.


In my experience, using buzzwords is really useful...if you want to work for the kind of company that is impressed by buzzwords. On the other hand, if you want to work for thoughtful, innovative people, it is best to be genuine, passionate, and knowledgeable about the product(s) you wish to market. I'm also a firm believer that marketers who want to work in technology should learn to program - inevitably, they will have to learn from engineers and a little bit of experience programming makes that process so much easier.

Unfortunately, when I suggested those things at a recent alumni meeting, the response was less than positive.




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