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I don't disagree with the macro trend, however there will be some market for printed photos for at least a generation. For those of us that grew up with printed photos, we will always appreciate a printed photo a touch more than an electronic one, especially in small doses. This is doubly so for my parents, and grandparents. The digital generation may also appreciate it as a novelty.

So, even though the macro demand will continue to shrink, there is still a market for printed images. I would be curious to know from the founders if they have any real numbers as to the market size. That'd be the first question I'd ask them to see if there is any real play here. I would guess there are around 50m printed images still made every year in the US alone.

At a profit of 25c / image it might be possible to get revenues of several million dollars per year. Sure, it's no Twitter but it's a an easy business to build and test. With around $50k or so they can find out within 6-12 months if there is a path to significant returns.

That's a decent business risk IMO.



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