That's true - there definitely would be some room for disruption in the domain registration market.
The thing with GoDaddy, which is bigger than it's 8 nearest competitors combined, is that they've been successful on the back of mass marketing, and earning more dollars off of every single customer they have.
All those add ons, that we geeks so easily ignore, are just mindlessly added on by a large majority of other customers who really have no idea what they need. So instead of earning $2 or $3 for the domain registration service, like other registrars do, GoDaddy ends up earning $200 or $300 from those customers (which gives them more money to use towards marketing again).
I think a major hosting company with a good reputation might be able to make inroads into the domain registration industry (Amazon or Rackspace perhaps), but I don't think most people would trust their domains with a startup.
The thing with GoDaddy, which is bigger than it's 8 nearest competitors combined, is that they've been successful on the back of mass marketing, and earning more dollars off of every single customer they have.
All those add ons, that we geeks so easily ignore, are just mindlessly added on by a large majority of other customers who really have no idea what they need. So instead of earning $2 or $3 for the domain registration service, like other registrars do, GoDaddy ends up earning $200 or $300 from those customers (which gives them more money to use towards marketing again).
I think a major hosting company with a good reputation might be able to make inroads into the domain registration industry (Amazon or Rackspace perhaps), but I don't think most people would trust their domains with a startup.