Ask yourself whether you are happy, and you cease to be so.
The only chance is to treat, not happiness, but some end external to it
as the purpose of life. Let your self-consciousness, your scrutiny,
your self-interrogation exhaust themselves on that."
A wrinkle on serving customers as this purpose is that they pay you. So... are you serving them, or making money? Being a servant of two masters is tricky (e.g. who is served by "raising prices"?). A resolution is to elevate one as the master, which prevails when they conflict. Also customers can be fickle (like those 2 communities), not knowing what they want. So, yet another purpose is to make something great, according to your ideals (if others like it, so much the better...). This is not other-directed, but at least not self-directed.
A wrinkle on serving customers as this purpose is that they pay you. So... are you serving them, or making money? Being a servant of two masters is tricky (e.g. who is served by "raising prices"?). A resolution is to elevate one as the master, which prevails when they conflict. Also customers can be fickle (like those 2 communities), not knowing what they want. So, yet another purpose is to make something great, according to your ideals (if others like it, so much the better...). This is not other-directed, but at least not self-directed.