Small and/or lifestyle businesses are great, but there are many properties they don't share with startups (mainly scalability leading to growth). In many cases a "new business" simply mean an independent contractor who in this statistic might as well be a regular salaried employee. Also someone spending time building a prototype, validating the market, looking for funding etc. but not bothering to register the business while there's no revenue could fail before ever making it into the "new business" statistic.
Therefore it's perfectly plausible that 95% of startups fail while only 63% of all new businesses do.
Then of course there's the fact that the 95% number is rhetoric, not a statistic.
Small and/or lifestyle businesses are great, but there are many properties they don't share with startups (mainly scalability leading to growth). In many cases a "new business" simply mean an independent contractor who in this statistic might as well be a regular salaried employee. Also someone spending time building a prototype, validating the market, looking for funding etc. but not bothering to register the business while there's no revenue could fail before ever making it into the "new business" statistic.
Therefore it's perfectly plausible that 95% of startups fail while only 63% of all new businesses do.
Then of course there's the fact that the 95% number is rhetoric, not a statistic.