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Ticketing has long been ripe for re-invention. The big problem is that TicketMaster has anti-competitive contracts with most popular venues.

Louis CK, in trying to do his own thing, is facing largely the same troubles Pearl Jam did in their own effort to end-run Ticketmaster: they're forced to play, in many cases, massively smaller venues. And that winds up excluding more fans than TicketMasters' fees and scalper's artificial price-hikes ever excluded.

As for scalping itself, it can't be "solved". Any feasible system needs to allow tickets to be transferred or gifted in some manner. [1]

And as soon as you do that you've provided the mechanism whereby a secondary sales channel can allow party A to sell party B a promise to transfer the ticket for above-face-value.

[1] To cover people buying X tickets for a giveaway, or one person buying tickets for a group, or people giving tickets as gifts, or people giving tickets away to a show they can no longer attend, etc.



I like the ideas.

Personally, I would set it up as follows:

1. Have a fixed price for non-transferrable tickets, which are identified by ID/CC or sent to a specific mobile device with a QR code or something. These tickets will be refundable.

2. Have a variable price for transferrable tickets, and use an auction type system. These tickets can be transferred but the user must go through the auction and there's a sufficiently long auction period to purchase them. These tickets are not refundable.




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