A company called MonkeyLectric did make a quality commercial product for displaying video, but it retailed for around $900 so I suspect they didn't sell too many and they seem to have shut down. There seems to be stuck off their cheaper simpler models floating around still.
This demo looks like it's been achieved with cheap commodity hardware which is cool, but I suspect it's pretty heavy and awkward.
Not commodity at all! Unless you count custom PCB and circuit layout "commodity". Also, I suspect mine is lighter than the MonkeyLectric since it doesn't have any supporting backing or weatherproofing. It's just raw PCB zip-tied to the spokes.
Selling as a kit would be cool but the weatherproofing would be difficult to get right I think. Lots more is needed to be done to get it rugged enough for consumer use.
Also, all 168 LED's were hand soldered here but I'd need to get them machine laid out and soldered if selling as a kit.
There are actually products you can buy right now that show text and color shows on LED spokes like that, although last time I tried you couldn't upload your own frames.
