Absolutely! Dynamic pricing is something we're really excited about. It's still a young idea, but even large systems like Velib have implemented simple incentives for people who ride against traffic flow. Since our bikes always know where they are, we can be much more proactive about balancing each system.
Edit: a few of us did graduate transportation research as well, your work sounds cool. Is it published anywhere?
Nope, never got published. Our first project in grad school was writing a report on "The service centric car of 2020" [1] (don't read, it's bad). I spun off a project called "Sustainable urban mobility in the megacities of the future" with a friend and we both landed scholarships to do research in the US and publish a paper on it. Then I got involved with startups and was never heard or seen again in academia (I think I'm technically "on leave" from school)
Edit: a few of us did graduate transportation research as well, your work sounds cool. Is it published anywhere?