I know that it takes time for each ad network to warm up to your app, as it gets a sense of how much traffic, and what kind of traffic you have. Possibly swapping out different ad platforms exacerbates this problem, or makes it take longer for the network to reach its peak. What if you updated your app to switch to another network 100% of the time? (Or used the mediation layer to do this?)
I have no idea what I'm talking about. But there's a lot of interesting tests to run.
Also - and the AdMob guys told me the same thing when I talked to them at google io - my app only has about 30k active users. This is hardly enough (because click-through rates are so low) to be able to find meaningful trends and test them, because the data is so inconsistent and I'm probably not getting high-quality expensive ads anyway.
If any of the above is wrong, then let me know! I'd love know how this stuff actually works, especially as it applies to small-potatoes devs like me.
I have no idea what I'm talking about. But there's a lot of interesting tests to run.
Also - and the AdMob guys told me the same thing when I talked to them at google io - my app only has about 30k active users. This is hardly enough (because click-through rates are so low) to be able to find meaningful trends and test them, because the data is so inconsistent and I'm probably not getting high-quality expensive ads anyway.
If any of the above is wrong, then let me know! I'd love know how this stuff actually works, especially as it applies to small-potatoes devs like me.