49% is a whole lot. For that much, you should find a co-founder who will work full time.
Also, to reiterate what other people in this thread have said, find better ways to monetize this. Think about bigger ads, charging trucks to send email to your subscribers, etc. Traffic solves one of the bigger risks for a food truck.
Having a real business plan here means you can give away a much smaller chunk of the company, or pay cash, and give away no equity.
All good ideas. I hadn't considered the email - I am using Systematic Revenue for emails and this could be a great way to take advantage of the system.
Also, to reiterate what other people in this thread have said, find better ways to monetize this. Think about bigger ads, charging trucks to send email to your subscribers, etc. Traffic solves one of the bigger risks for a food truck.
Having a real business plan here means you can give away a much smaller chunk of the company, or pay cash, and give away no equity.