Chris Crawford called this "process intensity", he noted it at least back to 1983 with Dragon's Lair, discussed in this 1987 article https://www.erasmatazz.com/library/the-journal-of-computer/j...

Funny because I rewrote a bad port of dragons lair for a custom console with a tiny engine and huge dataset relatively, each frame having one "if press X goto frame Y" instruction.

I phrased that badly, Dragon's Lair was the example of low process intensity.