The gaming part won't do anything, in France each internet provider give a box exactly like this one, with TV and games. Guess what, nobody play the games. The people that play games in front of their TV are gamers that want AAA experience.
I feel like that last part is an assumption. That's like saying people who want more out of their phones only want to do e-mail.
I have been aching for a large library of easy and casual games I can share with my wife forever. She doesn't care about the AAA games and I'm willing to give those up if it means we can play together.
Also, the standards for games these days is really low. I see children playing total crap all the time. Gone are the days you beg your mom to spend $60 buying you one game where upon you had to spend the next 6 months playing it before you would get another one. Parents will buy a game on their phone and hand it to their kid like its the pacifier of the 21st century.