I think it's an amazing achievement and definitely worth studying. The nytimes have been doing a great job with visualizations and engagements like this - not in a spurious "hey click the flashing light" way but in a "think carefully, and now here's this article in terms of what you think" way.

Incredible! If only text books worked like this.

Desmos is trying to do this for math lessons: https://teacher.desmos.com/