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I think it's a save bet to assume that more providers will compensate the reduction in ad revenue by offering yearly subscriptions like Amazon Prime.

I don't like that, but all in all the online advertising industry isn't that much money divided by the amount of people participating in it. Maybe 20$ to 50$ a month for the whole thing.

This doesn't include the hidden costs imposed by the new gate keeper dynamics established with such a subscription model, the reduced participation abilities for poorer people, the (vague, I know) anonymity enabled by ad metrics compared to credit card credentials.

I still block ads though. Being able to block ads and free ride on ad financed content is simply not an equilibrium. Idealistic sacrifices won't change that.



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