> The Digg v4 exodus happened virtually overnight. There's nothing magical about reddit that ensures that can't happen to them.
I'm tired of that false comparison being repeated over and over again.
* reddit traffic surpassed Digg traffic well before the Digg v4 launch [0]. Digg was already in decline [1] while reddit was growing [2], and the Digg v4 exodus just made it happen faster. If anything, Digg v4 can be looked at as a failed last-ditch effort to stop the bleeding. Honestly, reddit can't die yet because there's nothing there to kill it. It's the same reason Facebook is still the king of social media even though everyone hates it.
* Digg had a number of other problems, as well. People had lambasted Digg for years due to power users and a culture of vote manipulation. I remember from that period, almost every post on Digg's front page was from the same 4 people or so. Digg also allowed and encouraged vote brigades: they had a site feature allowing you to send vote requests to anyone on your friend's list, and the power users mostly operated by using pyramid-like organizations where they'd send a link to a group of people, each member of that group would pass the link on to another group, and so on (this was mostly done through offsite tools like AIM and IRC, not the site's vote request feature). Digg was A-OK with that: their only rule was against automated voting using bots (Mark Cuban's brother got banned twice for violating that). At Digg, there was a widespread (and true) belief that if you weren't one of the fabled power users, you'd never get anything on the front page. This is one of the reasons reddit has a site-wide rule against vote manipulation. If you notice, reddit still has a wide variety of posters making the front page.
* Digg was all about the front page, and there was no real community aspect. Digg had a small handful of admin-created categories (which launched with v3), and you could browse the new queue, and that was it. The whole site was about mindless link propagation. On the other hand, reddit's signature feature is its user-created subreddits. Rather than just being a place for people to share links, redditors organized into communities based on things like shared hobbies (think places like /r/makeupaddiction and /r/blacksmith), fandoms (everything from /r/comicbooks to /r/mylittlepony to /r/kamenrider), and support groups for marginalized communities (e.g., /r/asktransgender, /r/actuallesbians). Digg had nothing of the sort. That's a fundamental incentive for people to stay on reddit: even if the front page goes to shit, you're not going to see something like the trans community or any of the numerous fandoms that have a presence on reddit pack up and leave. With Digg, wrecking the front page wrecked the whole site.
* Digg v4 drastically changed the site functionality. They stripped out a huge amount of site features, including downvotes on posts, friend pages, and categories (none of which HN has, by the way), and articles by mainstream publishers were weighted over other links. Nothing reddit has done has changed site functionality like that.
The digg exodus didnt happen overnight, I agree. But the v4 was the final nail in the coffin. It really started around the time digg banned anyone posting the DeCSS key. A lot of users started trickling away or splitting their time between reddit and digg. Reddit promoted itself as a free-speech platform at the time. Reddit self posts got posted to digg more often and more digg users came to reddit. After v4 there were some new accounts but actually the trickle had been going on for some time.
Whilst digg changed functionality reddit is trying to change its ethos, something that is much more dangerous than changing functionality. its ethos is what brought users in and people are more likely to leave because of changes to the fundamental ethos of a site rather than the functionality of the site.
I don't think most of reddit's content creators care one iota about freedom of speech.
Most people are used to vBulletin/phpBB/etc. forums that are strictly moderated. Besides, while the admins might have previously held a hands-off attitude, the subreddit moderators don't. Most subreddits have strict requirements for what can and can't be posted to them; go look at the sidebar of a big default like /r/pics or /r/askreddit. In this sense, reddit is far more restrictive than Digg, which just had a handful of site-wide admins (again, Digg had nothing like subreddits) enforcing a small amount of rules.
I can tell you right here that most of the people posting cat pictures to /r/aww, memes to /r/adviceanimals, discussions on /r/askreddit, etc. couldn't care less about their freeze peaches. They're not posting their cat pictures to /r/aww because of some mythical commitment to free speech; they're posting their cat pictures to /r/aww because that's where people post cat pictures. And the same goes for people who post to smaller, community-oriented subreddits: they're posting to these subreddits instead of various forums because they can reuse their existing reddit account and the subs are easily discoverable (Are you a fan of something? Then put an /r/ before it and you'll probably find a subreddit dedicated to it!). Probably the single biggest barrier to posting on forums is having to register a new account for each forum, and you don't have to worry about that on reddit.
In fact, "free speech" can be a detriment. Lots of people were turned off to reddit when Anderson Cooper brought /r/jailbait to the public eye. People who could've been posting cat pictures to /r/aww instead hesitated and said "nah, I'm not gonna post this to the same site where people post sexualized pictures of children". I'm active in some IRC channels, and whenever reddit comes up, I always have one or two regulars saying things like "reddit is a shithole because they allow /r/coontown and /r/picsofdeadkids" (VERY VERY NSFW do not browse at work).
For every freeze peaches zealot lost when /r/jailbait was banned, they gained a dozen more users who didn't want to be associated with borderline child porn. If most people cared about freedom of speech above all else, 8chan would be the most popular site on the Internet. But instead, 8chan has a reputation for being a cesspool, and admitting to being an 8channer is a good way to become a pariah.
I think a fair amount of people were perfectly fine with the company promoting free speech, while also encouraging heavily moderated subs like /r/askscience. the two preferences dont conflict at all.
> reddit traffic surpassed Digg traffic well before the Digg v4 launch [0].
I'm not sure exactly what that graph is showing. Is it just referrals to the author's own site? If so, that's likely biased.
It doesn't seem to line up with the numbers in your second link.
> Digg was already in decline [1] while reddit was growing [2], and the Digg v4 exodus just made it happen faster.
Digg had started to dip, but I think that was mostly from removing the DiggBar and Google's ranking changes. It had definitely plateaued before v4, but I think v4 was the tipping point where the critical mass of users abandoned Digg and (for better or worse) arrived at Reddit.
> On the other hand, reddit's signature feature is its user-created subreddits.
Yes, this is the smartest thing Reddit has done. I remember at the time people saying subreddits were totally broken because you had to submit a link to multiple subreddits separately. They argued that you should submit a link once and "tag" it to be in multiple subreddits.
I knew that they were deliberately decentralizing their communities so that each could develop its own personality and culture. It was an incredibly smart move.
At the same time, there is a lot of interaction between subreddits, and reddit still has a front page that is viewed heavily by lurkers. This means "global" things can still affect reddit as a whole.
> That's a fundamental incentive for people to stay on reddit: even if the front page goes to shit, you're not going to see something like the trans community or any of the numerous fandoms that have a presence on reddit pack up and leave.
That's only true for users that actually have accounts and tune their front page. I think a surprisingly large number don't do that.
Also, the social reputation of the site as a whole affects how people use it. 4chan also has a few nice subcommunities, but you don't want to tell your friends how much you like 4chan because they associate that name with its most toxic elements.
I'm tired of that false comparison being repeated over and over again.
* reddit traffic surpassed Digg traffic well before the Digg v4 launch [0]. Digg was already in decline [1] while reddit was growing [2], and the Digg v4 exodus just made it happen faster. If anything, Digg v4 can be looked at as a failed last-ditch effort to stop the bleeding. Honestly, reddit can't die yet because there's nothing there to kill it. It's the same reason Facebook is still the king of social media even though everyone hates it.
* Digg had a number of other problems, as well. People had lambasted Digg for years due to power users and a culture of vote manipulation. I remember from that period, almost every post on Digg's front page was from the same 4 people or so. Digg also allowed and encouraged vote brigades: they had a site feature allowing you to send vote requests to anyone on your friend's list, and the power users mostly operated by using pyramid-like organizations where they'd send a link to a group of people, each member of that group would pass the link on to another group, and so on (this was mostly done through offsite tools like AIM and IRC, not the site's vote request feature). Digg was A-OK with that: their only rule was against automated voting using bots (Mark Cuban's brother got banned twice for violating that). At Digg, there was a widespread (and true) belief that if you weren't one of the fabled power users, you'd never get anything on the front page. This is one of the reasons reddit has a site-wide rule against vote manipulation. If you notice, reddit still has a wide variety of posters making the front page.
* Digg was all about the front page, and there was no real community aspect. Digg had a small handful of admin-created categories (which launched with v3), and you could browse the new queue, and that was it. The whole site was about mindless link propagation. On the other hand, reddit's signature feature is its user-created subreddits. Rather than just being a place for people to share links, redditors organized into communities based on things like shared hobbies (think places like /r/makeupaddiction and /r/blacksmith), fandoms (everything from /r/comicbooks to /r/mylittlepony to /r/kamenrider), and support groups for marginalized communities (e.g., /r/asktransgender, /r/actuallesbians). Digg had nothing of the sort. That's a fundamental incentive for people to stay on reddit: even if the front page goes to shit, you're not going to see something like the trans community or any of the numerous fandoms that have a presence on reddit pack up and leave. With Digg, wrecking the front page wrecked the whole site.
* Digg v4 drastically changed the site functionality. They stripped out a huge amount of site features, including downvotes on posts, friend pages, and categories (none of which HN has, by the way), and articles by mainstream publishers were weighted over other links. Nothing reddit has done has changed site functionality like that.
[0] http://trak.in/tags/business/2010/10/04/digg-vs-reddit-traff...
[1] http://www.theguardian.com/technology/blog/2010/jun/03/digg-... (published over two months before Digg v4 launched)
[2] http://mashable.com/2010/07/16/reddit-traffic/